A / B Split:
Also known as Test of postage. This is a test method to send a list divided into two parts. The test, in order to be effective, must reach an audience of sufficient size to have a reasonable chance of detecting a significant difference between the two shipments.
Above the fold:
Part of a Web page or email that is visible without scrolling. The information in this area is considered more valuable because the reader sees first. Refers to a printing term for the upper half of a newspaper above the main headline.
A system or network affiliate program in which a Web site (the affiliate marketing) directs visitors to your site, sponsor affiliate and is paid a commission on purchases by visitors.
E-mail messages or newsletters that notify subscribers of an event, offer or special price.
Application Program Interface API :
A software interface that allows your application to access and interact with another application or web service. A customer may have a connection to the API to load the database to an e-mail provider and automatically receive data from the email.
Application Service Provider "ASP":
Company that offers a web-based service. Customers access the service through interconnection with a web server. No software is installed on their computers. The tasks are performed remotely with ASP servers.
An automated protocol that verifies the identity of a sender's e-mail or email.
Email response automatically, as a welcome message sent to all new subscribers when they join a list. Can be more than a single message - can be a series of emails to date or event-triggered.
Acceptable Use Policy AUP:
Nomas and a series of limits established by a service provider emal on how a client can use the service. Most AUP specifically prohibits the sending of spam.
Faced with multiple options and constant innovation always makes you realize that the loyalty of users is easier Logar through the campaign email marketing because of the many options to improve incentives and improve the relevance of their strategies .