Standard Email

Not only are there standards for web design, also by email. The aim of the standards of email is to help understand why the standards are so important to the final viewing of the emails.

How we arrived at our recommendations?

We understand the challenges of building an e-mail reader that supports web standards, especially for web e-mail clients to do an HTML document (email message) inside another HTML document (desktop application). And the environment must compete with email spam, that is something to do some web sites (except in the blog comments). The result is a completely new element to the equation of the HTML help.

With that, we felt we could jeopardize our list to include only support the most basic standards. This will be assigned e-mail client developers a buffer without implying that we have immediate demands, and also allow us to design and develop compelling HTML email using standards-based brands. As time goes on we will expand our list of recommendations with the hope that the e-mail clients reach a level of support we see in the web browser market today day.

We Tested

What follows is a list of what we would like to see every support email client:

  • Background-image
  • Background-position
  • Background-position a:hover
  • Border
  • Color/background-color
  • Descendant-selectors
  • Float/clear
  • Font family/size/weight/style
  • Font-family names with quotes
  • Font inheritance
  • Line-height
  • List-style-image
  • Margin
  • Padding
  • Varying link-colors
  • Width/height

This list includes the components that we believe are essential for building the e-mail any standards-based HTML. To validate the inclusion of each topic, we have outlined why we believe that each is critical to the overall structure of an email based standards:  

High Priority  


A central method of delivery of content available is to call the graphic elements using CSS rather than calling them online. relevant contextual images (such as people, products, etc) are more often appropriately called Online. However, the graphics are the visual design environment are best called using CSS. This not only improves the separation of content and design, but also helps to filter for devices that do not support CSS because images are not descargan.Los benefits include reduced bandwidth, better performance and improved presentation for clients e-mail and text-only phonetic. When the CSS background-image property is not supported, the images should be displayed inline.


When background images are supported, support for the placement of such images is vital to improve the readability of your emails. Background images are often placed within a block level element, which also contains HTML text. The CSS property background-position helps us position background images so that the text does not become near unreadable. When positioning is not available, accessibility becomes a potential problem with the prospect of illegibility.

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