Our clients often ask us which means the rate of opening and if

you are getting good or bad


We have prepared the following guide to help you understand what is actually a process of open emails and how it is measured.

What is an open rate?
The open rate is an indicator of the number of people who opened a newsletter campaign in particular. The opening rate is usually expressed as a percentage, and GMK Press is calculated as follows:

Total open email messages, divided by the total number of email messages delivered (excluding emails bounced)

So a 20% open, which means that for every 10 emails sent to your inbox, two actually opened.

How is an open email?
When an email is sent automatically adds tracking code requesting a tiny image, invisible from our web servers. So when a reader opens the email, the image is downloaded, and can save the download in an open process.

It is important to understand that the open rate is not 100% accurate measure. Control of an open email can only happen if the email client can display HTML with images and the option is enabled. So if you are sending emails in plain text, there is no way to track open rates (the exception is if you actually click on a link).

Another issue is that your readers can have a preview pane in your e-mail reader.

It should never take your open rate as an exact percentage, because you can never know the real number. It's much better to use these statistics for general guidance and as a way of measuring trends in their email campaigns.

What is a normal opening rate?
There is really no typical open rate. The rate obtained for any list or group of lists will depend on how it is measured, how it was sent, the size of the list and a host of other possible variables.

Certainly, there are some general trends in open rates.

  • When the list size increases, the open rate tends to fall, possibly because small firms are more likely to have personal relationships with your list subscribers.
  • Companies that focus on the fans and supporters, such as churches and sports teams do not have higher rates of openinG.
  • More specific niche topics, such as some manufacturing areas also tend to have higher rates of opening emails on broader issues

The conclusion from these data is:

  • An opening rate between 20% and 40%, is probably the most effective Almeida.
  • Very few large open lists over 50% of their open rates compared with the normal crop.

However, do not expect to be getting a 80% open rates. The USER are increasingly too busy, inboxes are too full and the measures are technically limitadaas.

How I can increase my open rate?

There are elements that can be varied to try to attract a greater number of emails opened. These are just some things you can try:

  • Experience with subject lines: Try to include details about the email content in the phrase of the case, rather than using a standard topic.
  • Send email marketing campaigns on different days.
  • Rate the important content on top of the newsletter: remember that many people go to see a preview of your email before deciding whether to open or ignore. Make sure your email is recognizable, and that its main points are in the upper third.
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