How to make your emails reach destination

1. Get and confirm the permission.

Receive permission from your subscribers is the key to success for sending emails. Make sure you send your newsletter only to those who want to receive it. Get the consent and confirm with a follow-up email. To determine if you are requesting something that is not to be received, check the newsletter from the eyes of the receiver. Are they waiting for? Does it contain information that interests them? If the answer is "no" should not be sent.

2. Send emails useful and relevant.

As the inbox is crammed spam, users require that the newsletters contain no useful information. From the outset, they want what they contain 'promised' when they registered. The era of sending mass emails over. Begin to capture data from their subscribers via surveys or subscription form. Over time it will be capable of sending relevant content, reducing the risk that your subscribers see their email as spam.

3. Determine the expectation of content and frequency.

Nothing can trigger a subscriber dissatisfaction as fast as the constant emails that do not meet their expectations nor the content or the frequency with which they rule. He promised "a valuable and informative content but only sends advertising their products? He promised "a monthly newsletter but only send weekly promotions? A recent study shows that the definition of spam give 65% of men and 56% of women is "emails from a company with which we have had a business relationship and that is received too often."

4. Use a reputable supplier.

The commercial email is becoming more difficult with the LSSI-CE (Law of Services of the Information Society and Electronic Commerce) and the increase of the filters of Internet service providers (ISP). Up to 22% of emails sent with permission never reach their recipients. Keep abreast of current legislation and policies antispam groups takes time. Solution providers of email marketing as GMK and GMK Medialab Press devote significant resources to manage relationships with ISPs, monitor shipments and respect the current laws on sending emails. If you do not have similar resources or an expert in your company, hiring an outsider may be the best way that your message reaches its recipient.

5. Use a "reference" short, recognizable and consistent.

Before you open your email, a user has to recognize you, your company, its publication, and remember that he had requested that email. This leads many users to be classified as spam emails that it had requested, or delete without even opening them. The return address of an email is the first thing the receiver looks at when deciding whether to open or not. If your email address is complicated "" is very likely to receive a large number of complaints either directly or, worse, the ISP, and can cause total blockade of their shipments.

6. Ask to be added to the address book.

Many mail systems such as Yahoo, Hotmail / MSN or Microsoft Outlook 2003 does not apply filters when the sender's address is on the agenda of the receiver. This is another good reason to keep the same direction over time. Once your return address is on the agenda of the subscriber, your emails will come with links and images intact.

7. Maintain clean mailing lists.

Failure to keep clean their mailing lists is possible that your newsletters are blocked as "probable spam." Many ISPs use quality filters to detect if the sender is making shipments to a large number of invalid addresses. Some filters block from bounce rates, or email returned to sender, as low as 10%. Even the lists maintained can reach that percentage, since it is estimated that up to 30% of email users change each year. To keep clean, controlled his rebounds on a regular basis and remove from their lists of invalid addresses.

8. Eliminate those who are no longer subscribers and respond to complaints promptly.

No matter how strictly you follow these tips, some subscribers will want to stop receiving your newsletters. Nothing would cause more problems to the efficient delivery to ignore the complaints and requests for low. Make it easy for users who wish to unsubscribe from the distribution lists. It is also important to check the email address you have provided to receive complaints. These will let you know if your subscribers fully informed about the content and frequency of transmission at the time of registration.

9. Use test mailboxes in several ISP.

Create mail accounts in most popular ISPs (Hotmail, Terra, Wanadoo) to see if your email passes the spam filters. Before you send it to your list of subscribers, send it to your test list. If they come to the spam folder or not come at all, investigate the cause and make the appropriate changes.

10. Avoid common words and phrases in spam.

The method used to filter email content filters are systematically seek the words used by spammers. Do not include promotional words and phrases, multiply or put exclamation points all caps ... tactics are used in spam.

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