Currently, this platform for sending newsletters has become a very effective option for companies as it has significantly increased its use at the weel, to the point of being indispensable nowadays for the optimization of operational processes company.

Also, below are the best practices to build and disseminate communication messages that are truly effective and meets the goals set by their directors:

Brevity in the message: Better a short and concise message that long and redundant. Generally, people receive a large volume of emails every day so you do not have enough time to read them all in detail, it is for this reason that the mail should contain only the words strictly necessary.

Clarity of message: For a better interpretation of the message, this should be easy to understand. It is therefore recommended that in the first paragraph shall place the main idea throughout the text and in the following paragraphs are drawn secondary ideas that complement it.

Simplicity: For better communication in email, is accurate and accurately defining the purpose for which it seeks to send the email. Try to be direct. The repetition of messages and the construction of subordinate clauses or too long may complicate the writing of unnecessary data and reload the email content.

Images size: Before sending any newsletter you must make sure that images are not too heavy as this delays the process to open and display the message. Large number of images that exceed the capacity of each email, you can prevent the newsletter is sent.

Issue of the newsletter: A good title can make a difference for a person to choose whether or not your mail. Avoid writing titles that are boring or overdone.

Synthesize the content of the email: Write a sentence that is attractive in the subject field "to serve as motivation for the mail reader. Never leave it blank, as it is a piece of information that will allow recipients to know quickly what it's about the message content.

Grammar and Spelling: The spelling checker can be useful to correct some common errors such as misplaced accents and misspelled words. However, there are other errors that can be ignored and require a good sense of the writer to be fixed.

Sender ID: Place the end of each email a unique signature that distinguishes it from others.

Checking links: Verify that a message containing links pointing in the right direction. Confirm that all links are well, sending a test email to one of his personal emails and clicking on each one of them to validate and confirm its veracity.

Target group: If the message is sent to a user, verify its data before sending the email. If instead, the message is sent to a contact list should take care to select the database to avoid confusion and mixed messages.

Customizing your newsletters: By placing the name or any personal data of the recipients of the message is increased possibility that the user reads the mail content, because the user sees a direct relationship between him and the issuing company or brand of e-mails that breaks the initial barrier.

Visual consistency: Use the same template to send their newsletterss. Thus, users can identify and relate the design of it with a company or a specific type of message. Conversely, if you use different templates, only generate confusion.

Total posts: Be consistent in sending communications, but do not overdo it or send unnecessary messages that do not add value to the user. Also, try to create and enforce a schedule that will allow people to get used to the schedule and timetable, which expect to receive the content.

Copywriting: Investigate the characteristics and profile of people who are going to send the email and then write and adapt the content according to language handled and the level of knowledge you have that audience.

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