Any company can start from today in the world of email marketing. Big and small companies make the leap to the implementation of this strategy within their own framework of communication.
To facilitate this small leap into the business, then you leave a few tips to improve your email marketing campaigns. First, what is email marketing?
Email marketing is the set of actions aimed at focusing the company-customer communication in the way of email.
Email marketing is not just sending emails, but it is composed of a series of actions which together shape the concept: design a campaign, the email layout properly segment the target audience, tracking statistical results and Above all, apply all the information we are getting to better know our target audience and to increasingly improve the quality of communication.
Many companies are hesitant to make the leap from traditional marketing to online marketing in mind the high costs that will need.
Far from this idea, GMK Press and email marketing are a low cost alternative available to all types of businesses.