To strengthen the conduct and unity of purchase, the e-mail marketing can provide much information about the process of decision-making prospect.To retain customers, e-mail provides content that improves the customer experience, product use, the units repurchased and encourages customers to share their experience.
This year, the companies again to increase spending on email marketing in an effort to attract, recruit and retain customers. The difference between companies that are successful or not specifically defined in the understanding of the customer.
In GMK Press have learned that the relevance of content and timing are the two most important factors in driving the response. The key to personalize email content to subscribers' needs is the data. When customer data are put into action, can help determine what type of information or offering to deliver to an individual client and the time of delivery, dramatically improving the performance of e-mail.
Companies that really understand their customers have the ability to use that information to make smart decisions about the information to provide a perspective. Combined with the current technology of interactive marketing can provide that information with perfect timing.
Try these 10 tips to improve the performance of your email marketing campaign: