According to research conducted by EPiServer, the number of companies start trading shares or online marketing strategies through social networks, even though email is still the main tool in the digital channels to be measured more exact ROI (Return on Investment).
The report's findings indicate that 35% of companies surveyed said that email was still the most cost-effective digital channel, while 20% thought the media like blog sites and more profitable corporate Ecomo.
On the other hand, as social networks, the return on investment in Facebook was third, ahead of channels like YouTube and mobile campaigns within Twitter.
For the next year 2011, 25% of the companies confirmed an increase in investment in email marketing strategies, followed by 20% who bet more as a blog publishing and commercial websites. In parallel, 17% of companies said it will invest more investment and resources through social networks like Facebook to be added 14% of those companies said they will invest more of their budget on mobile marketing campaigns.