Feli Lloret, marketing manager of Fuchs Lubricantes Spain
Fuchs is the first companies group of industrial lubricant in the world, which operates in Spain through Fuchs Lubricantes, S.A.U., located in Castellbilbal (Barcelona).
Fuchs Lubricants, S.A.U. is an enterprise that controls the production and distribution of industrial and specialty lubricants. From its Castellbisbal plant produces mainly oil-based , mineral-based and synthetic based lubricants, solubres products and special esters. With such an important production line has a large volume of customers, and a very wide potential clientele. Therefore, the e-mail marketing is an important part of its communication strategy.
GMK Press has been the tool chosen by Fuchs Lubricants, SAU as e-mail marketing software. It allows the company to communicate quickly and effectively, either to inform customers of the latest news and shipments, as to make advertising campaigns to a potential customer. And thanks to its customization ability, all e-mails are sent completely following the Fuchs brand image, so important to achieve a comprehensive communication strategy.