Ignoring opt-outs

One of the marketing solutions to the spam problem is just to have recipients opt out. We think that commercial e-mail should always — and I emphasize always — provide for a way for the consumer to say: “I don’t want to hear from you again. One bite of the apple is enough. Having heard […]

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https://wordtothewise.com/2014/04/ignoring-opt-outs/
2014-04-16
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