Permission trumps good metrics

Most companies and senders will tell you they follow all the best practices. My experience says they follow the easy best practices. They’ll comply with technical best practices, they’ll tick all the boxes for content and formatting, they’ll make a nod to permission. Then they’re surprised that their mail delivery isn’t great. Too many senders, ESPs […]

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https://wordtothewise.com/2017/06/permission-trumps-good-metrics/
2017-06-21
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