Who pays for spam?

A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the […]

The post Who pays for spam? appeared first on Word to the Wise.

https://wordtothewise.com/2014/08/pays-spam/
2014-08-27
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