Necessary but not sufficient

With all the emphasis on getting the technical right, there seem to be people who think their mail will be delivered as long as the technical is right. Getting the technical right is necessary for good inbox delivery, but it’s not sufficient. The most important part of getting mail to the inbox is sending mail […]

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https://wordtothewise.com/2016/05/necessary-but-not-sufficient/
2016-05-27
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