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2012-05-19Relevant and timely marketing
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon? Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic. In either case, advertising pizza on a [...]
2012-05-18Security Alert: Phishing Attack Targeting the Email Industry
We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system. Tell me more
2012-05-18UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified
Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients' inboxes by proving that it was a responsibl...
2012-05-18Delivery and marketing part 2
A while ago I wrote some thoughts about the conflicting requirements of delivery and marketing. I posted something similar over on the Only Influencers list, too. My thoughts generated a very interesting discussion, one that helped me clarify some of my somewhat random thoughts from earlier. Marketing is about finding mindshare. One way you get [...]
2012-05-18AM Inbox: LNT email redesign + first reference to back to school
The Retail Email Blog monitors the email marketingcampaigns of more than 100 top online retailers. Here are highlights from myinbox this morning:
Linens-N-Things, 5/17— Brand New Site: Savings Up to 75% OffLinens-N-Things has redesigned their email template to matcha website relaunch, although it’s unclear if there were anything more thancosmetic changes made. The email doesn’t name any improvements. The emailredesign includes several changes. In addition to changing their fonts andmovi...
2012-05-18Ping Time: Windows Phone rendering, Google and email, etc.
My latest spin around the mediasphere turned upthe following nuggets:
>>StyleCampaign looks at email rendering on theWindows Phone OS. >>Followthe ping
>>Stephanie Colleton of Return Path discusses two waysin which Google is integrating email into search and social. >>Followthe ping
>>@ryanpphelan:Outlook 2015 is still going to block animated gif's in #emailmarketingcampaigns @Liveclicker#LMC12 #globalocity
>>Econsultancy shares an infographic that...
2012-05-17Why Are My Emails Going to the Spam Folder? How Subscriber Complaints Affect Inbox Placement.
Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that it is a two-way street as subscribers do have various ways to communicate back to the sender via email activity (opens, clicks), spam complaints and trusted subscriber voting. And these communications from the recipients can negatively affect your inbox placem...
2012-05-16Confirming addresses in the wild
A lot of marketers tell me “no sender confirms addresses” or “confirming addresses is too hard for the average subscriber.” I find both these arguments difficult to accept. Just today I subscribed to a mailing list that had a confirmation step. The subscription form was pretty simple. I entered my email address into a webform, [...]
2012-05-16Useful bits of Cryptography – Hashes
More than just PGP Cryptography is the science of securing communication from adversaries. In the email world it’s most obvious use is tools like PGP or S/MIME that are used to encrypt a message so that it can only be read by the intended recipient, or to sign a message so that the recipient can [...]
2012-05-16AM Inbox: Updated image file tactics
The Retail Email Blog monitors the email marketingcampaigns of more than 100 top online retailers. Here are highlights from myinbox this morning:
TigerDirect, 5/15 — HundredsOff SONY 3D Internet TV, plus Diablo 3 and Max Payne 3 are here!The dynamic image in 1-800-Flowers.com’s email earlier thisweek (see May14 AM Inbox) seemed to capture the imagination of many marketers outthere. While rapidly changing images like time-counters require server-sideattention, changing image files once or...
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